Elsy is a media technology company that uses data and algorithms to deliver data-driven omnichannel media planning, resulting in greater media ROI and improved operating efficiency.

We help US Advertisers and their Agencies achieve greater returns on their entire portfolio of Media Investments through data-driven planning across traditional, social, digital and programmatic media channels.

Data Driven Media Planning

Data-Driven Media Planning is a radically new approach to Media Planning, which puts Technology and Algorithms at the core of the Media Planning process. It allows decision makers to harness all available data to make the best possible media investment decisions, connecting the dots between their experimentation, measurement and media investment plans.

Benefits

Our solution provides the following benefits:

Superior Returns: Plan Campaigns against expected business outcomes rather than media metrics. Avoid wasteful activities by assessing expected returns using norms and / or available in-market ROI measurements.

Increased Speed and Efficiency: Increase efficiency and agility by accelerating planning cycles through automation. Plan at greater levels of granularity to further optimize your investments.

Greater Control and Transparency: Get full visibility and traceability into the planning process, investment decisions and underlying assumptions.

Collective Intelligence: Harness collective intelligence to identify new investment opportunities and compare your performance and planning assumptions with other leading Brands.

Reduced Silos: Reduce silos across media channels (Traditional, Social, Programmatic and Digital) and teams, and better integrate all available measurements with your Media Planning process.

Culture of Experimentation: Rigorous and systematic use of data and measurements to continuously test, learn and optimize media investments.

Solution

We help Advertisers and their Agencies achieve these benefits challenges through our proprietary Platform and Managed Services