Head, Algorithm Development


Elsy is a New York based early stage company that develops proprietary technology and algorithms to deliver data-driven media planning, resulting in greater media ROI and improved operating efficiency. We are a fast growing company at the forefront of the application of Artificial Intelligence to reinvent media planning for the 21st century.

Through our proprietary Knowledge Base and algorithmic media planning technology, we help leading agencies and advertisers achieve greater returns on their entire portfolio of Media Investments across traditional, social, digital and programmatic channels.

Our team consists of highly driven professionals passionate about everything media, analytics and technology. We are an equal opportunity employer that values diversity, innovation, speed and curiosity.


As Head of Algorithm Development based in Singapore, you will be a key member of Elsy’s product and development team. Working closely with Elsy’s Founder and CTO based in New York, you will be responsible for the design and development of algorithms that drive Elsy’s media investment decisioning engine. This includes requirements gathering, architecture design, coding, testing and deployment of the algorithms.  You will also be required to support and troubleshoot client deliverables when needed.

This role provides a unique opportunity to contribute to the growth of a highly innovative company and to the development of next generation, algorithmic solutions in a rapidly changing industry.


  • Lead development of Elsy’s Algorithms

    o   Work with Elsy’s management team and client teams to develop and upgrade Elsy’s media investment decisioning algorithms on an on-going basis

    o   Design, develop, QA, maintain and deploy all code bases with Elsy’s algorithms.

    o   Partner closely with CTO and Product engineering team in development of algorithms

    Keep up to date with the latest developments in algorithms, Artificial Intelligence, Machine Learning and advanced analytics, and their application on media investment management, so as to ensure Elsy is always at the fore front of these applications.

  • Support Product Management and Development

    o   Support Elsy’s Product Management and Engineering teams when required, especially for product modules related to Elsy’s algorithms and advanced analytics

    o   Lead Product Support when users of Elsy have questions related to the algorithms of the platform

  • Support Client deliverables

    o   Support Elsy’s client delivery teams in debugging, fixing or upgrading algorithms.

    o   When required, support client delivery teams in broader data and analytics tasks.

  • Provide User Support

    o   Assist in training and support of platform users including client analytics and planning teams, especially relating to advanced topics relating to Elsy’s algorithms

Required Skills

  • 10 years of experience leading algorithmic development and advanced analytics applications, preferably in the media industry

  • Deep expertise in marketing analytics such as multi-touch attribution or marketing-mix modeling/econometrics, or other types of measurement

  • Knowledge of optimization techniques and algorithm development

  • Hands-on experience in managing complex datasets of large volumes such as event level data

  • Hands-on experience in development of Artificial Intelligence or Machine Learning modules

  • Experience in Product Management of SaaS-based products related to the above

  • Expertise in Algorithm optimization through parallelization, code optimization and in-memory processing

  • Fluency in the following tools:

  • Python

    o   AWS including Lambda and Athena

    o   SQL Server or similar SQL-based database

    o   No-SQL Databases (such as MongoDB) and JSON-based data structures

    o   Microsoft Excel (vlookups, pivot tables, macros), PowerPoint and Word

    o   Tableau or similar data visualization tool

    o   JIRA or similar product management tool

  • Knowledge of visual techniques for data analysis and presentation

  • Strong aspiration for growth and natural preference to operate in a fast-paced environment

  • Strong desire to develop new skills, and build scalable tools and processes

  • Detail-oriented and QA-focused with an interest in repeatable processes and automation

  • Product management skills: demonstrated track record of managing products with advanced analytics and algorithms applications

  • Comfortable with shifting priorities on the basis of product and client requirements

  • Strong written and oral communications skills

Desired Skills

  • Interest in media and advertising and leveraging automation and technology to produce media plans

  • Experience working with USA HQ and offshore teams in different time zones


To apply for one of these roles please send your resume and cover letter to careers@elsy.media.