Insights and Updates
Insights and Viewpoints
Here are some insights and view points from the Elsy team.
Business Outcomes - The only common currency of Media Investments.
Tailoring Media Investment Optimizations to Individual Brands. To truly optimize media investment portfolios on behalf of individual Advertisers, we need to calibrate our recommendations to the Brands that we are planning campaigns for.
Algorithmic Media Planning – a Primer. Elsy is a pioneer in the emerging field of algorithmic media planning – the process of using algorithms to develop granular, omnichannel media plans which are optimized towards business outcomes.
The Elsy Knowledge Base – a key enabler for algorithmic media investment management and planning.
Elsy news and mentions
Here are some updates on our team, product and partners, as well as news on Elsy.
Happy Diwali to team Elsy in India, Pune! Thank you all for your hard work and partnership.
Inside Series: Digging Deep into Elsy Inc . A feature of Elsy by The Carrot Patch Singapore.
The Elsy Management Team in our new office in New York.
Using data and algorithms to help businesses yield greater media ROI is his job . An interview of Robin, our consultant in Singapore, by Tech Coffee House.
To Automate -- Or Not To Be? A call-out of Elsy on MediaPost USA.