Elsy Knowledgebase

Elsy Knowledgebase

The Elsy Knowledgebase is the foundation of our solution. It is the most comprehensive integrated repository of data about the media marketplace, containing the following types of data:

Standardized Taxonomy: A proprietary and ever expanding library of Media Investment Vehicles with their corresponding attributes and vendors, which is used to classify and categorize all investment opportunities at a granular level

Audience Profiles: Audience reach and composition data from leading syndicated Data Providers, combined with data on audience segments from leading Data Management Platforms and Planning APIs

Media Pricing: Media Pricing benchmarks from best-in-class syndicated data sources augmented with proprietary information from media buyers and pricing data collected from Planning APIs

Population: Census data with population size and composition down to ZIP-code level

Norms and Benchmarks: Integrated benchmarks from a variety of sources and studies