Our solution is delivered through Managed Services and is powered by our proprietary Knowledgebase and technology Platform. Our implementation approach includes the following Phases:
Deep dive into your media investment strategy and measurement plan. Identify improvement opportunities and collect necessary data to configure your implementation to meet your specific needs.
Collect your proprietary brand data, create your instance, calibrate the algorithms leveraging available measurements and configure the system to reflect your brand and media strategy.
Pilot the use of our planning engine, typically by shadowing the planning process for an in-market campaign to minimize upfront risk.
After a successful pilot and incorporation of in-market learnings, rollout to all relevant Campaigns, and create a feedback loop of data, in-market measurements and learnings.