The Media Industry’s First Omnichannel Media Investment Optimization Platform.
How it Works
Optimize Your Campaigns Across All Media Platforms
Optimize your media investments across all walled gardens and media platforms through the entire campaign lifecycle
Pre-Campaign
Build the Most Effective Plan for Your Goals & Business Outcomes
Media Brief Standardization
Centralized Audience Taxonomy
KPI Selection and Goal Setting
Budget Setting
Inventory and Partner Restrictions
Partner Research + Selection
Standardized Platform Taxonomy
Syndicated Data Integrations
Custom Audience Onboarding
Powerful Search Functionality
Algorithmic Media Plan Optimization
Multi-KPI Optimization
Platform and Tactic-level Optimization
Weekly Fighting and Dayparting
Business Outcome Predictions
Scenario Planning
Budget Sensitivity Analysis
Media Mix Comparisons
ROI and Business Impact Evaluation
Goal Setting
“Elsy has allowed us to fully harness our business and attribution data to make the best use of every media dollar”
— General Manager, Media Investments eCommerce
In-Campaign
Monitor In-Market Performance and Re-Optimize to Course Correct in Near Real Time
Data Integration
Continuous data ingestion from media platforms
Data mapping & integration
Reconciliation with media plans
Centralized data quality monitoring
Integrated Reporting
Integrated reporting across media platforms
Spend, media delivery and campaign performance integrated
Cross-campaign and cross-product reporting
Customizable reporting in your own analytics environment
Real-time Monitoring/Alerting
Pacing against budgets
CPM vs prediction
In market performance vs plan
Alerts with clear diagnosis of deviation from plan
In-Campaign Re-Optimization
Recalibration based on latest data
Rebalancing within current budget
Pacing adjustments
Reoptimize with new budget/goal
“Elsy has more data points and more real time feeds - it is the right platform to answer media optimization questions for our client”
— Group Planning Director Global Media Agency
Post-Campaign
Fully Capitalize on Learnings to Optimize Future Campaigns
Budget Actualization
Reconcile budgets with actual spend across platforms
Media delivery analysis vs plan
Evaluation
Post campaign performance analysis
Integration with attribution measurement studies
Forecast Actual
Reconcile performance forecasts with actuals
Leverage for predictive algorithm recalibration
Archiving
Maintain campaign performance archive
Use for future calibration
“The Elsy platform is a source of competitive advantage for us”
— Vice President, Marketing Science Financial Services Fortune 500